906758824fc5b2759f97c767852202a0.jpg

ASICS signs leading Kiwi endurance athlete Braden Currie

ASICS is excited to announce a new partnership with Red Bull endurance athlete Braden Currie, as he pursues success at the world’s pinnacle endurance event - the IRONMAN World Championship in Kona, Hawaii, in October.

After taking on the world’s best and having continued success across a variety of multisport disciplines over the last five years, the time has arrived for Currie to make his mark in on-road triathlon.

“I have raced a lot of different styles of races over the years from adventure racing to XTERRA, multisport, Olympic and long distance triathlon.  It’s an exciting prospect for me to race the top guys in the world at Kona. I feel like all of the experiences I have had in my career so far, have led me to this point. Until now I had not found the path, which made me want to completely dedicate myself, as I enjoy so many different types of racing, but to race at the top level in Ironman I need to dedicate completely to it. This has now become a really good project for me and I am committed to the journey and everything involved to get to the start line at my peak for Kona,” Currie says.

 ASCICS signs Braden Currie 1

Currie recently qualified for the 2017 IRONMAN World Championship courtesy of a hard-fought third place at the IRONMAN Asia Pacific Championships, in Cairns, in early June.

He says it was “a great racing experience” against a strong field of IRONMAN athletes, but one in which he went to some “super dark places.”  

Currie learnt a lot in this race about the strength of the mind, and how much it can contribute to IRONMAN racing.  The mental side of competing is what excites him the most about racing Kona, as he believes it’s the ultimate test of mind over body.

Currie believes that his partnership with ASICS will help him achieve his goals on the world stage.

 “I have been using ASICS shoes since I began racing five years ago and I believe they have given me the best possible chance of bringing it home in the final run leg, which is what so many of my previous races have come down to. Having a shoe that fits my needs, fits my run style and fits my belief around what is necessary to support my biomechanics, plays a huge role in my overall performance.”

ASICS Brand Manager, Greig Bramwell is excited to begin working with Currie.

“As a brand we are always looking to align ourselves with world-class athletes, and Braden is certainly one of those athletes in triathlon. He has set himself lofty goals on a global scale and we are really looking forward to assisting him to achieve those goals and we can’t wait to follow his journey.”

ASICS signs Braden Currie 3

To fulfil his needs of having a race shoe that is neutral, lightweight, smooth fitting internally and has a good amount of flexibility and spring, Currie has chosen to race in the GEL-HYPERSPEED 6.

“I’ve tried a lot of different shoes in my time and am quite critical when it comes to the technology I use. The ASICS GEL-HYPER SPEED ticks all those boxes for me and I know that these shoes will play a role in every foot race that I will inevitably find myself in, over the next few years of racing the world’s best in triathlon.”

Check out the video below for a glimpse into Braden Currie the athlete and why ASICS is his brand of choice.

https://www.dropbox.com/home/asics/Marketing/videos?preview=BRADEN+CURRIE+Asics+voiceover.mp4 

 

www.asics.co.nz

 

Currie on track for IRONMAN Worlds after sprint fi...
Podium finish for Currie in Asia Pacific Ironman C...
sponsor contact 0 Red Bull specialized Flight Centre Active Travel email Rhino Rack Subaru 2XU